Going public

Newspapers, radio stations and the TV have the power to inform thousands more people about your campaign, and to get your voice heard by everyone, including government officials.

Writing a press release

Most press releases should be no more than one page. A press release should highlight the facts, your demands, and what you want the media to talk about. It should say clearly what you want. It should give the name and telephone number of two people who can give more detail about the campaign and who are willing to be quoted and have their names used in the media.
You can also organise a press conference. This is when you invite reporters to come to a meeting where spokespeople from your community organisation speak out publicly about the problem and the solution.

Use social media

Today millions of people are connected in one way or another to the internet. This is called social media. It is another way of reaching large numbers of people with your campaign. Facebook, Mixit and Twitter can also be effective in getting your voice heard.

Facebook connects people with one another through the internet. It is a good way of spreading news about a meeting, petition or demonstration. Facebook was used by activists in the struggles for democracy in Egypt to mobilise and maintain pressure on the government to bring about political change. It is easy to create a Facebook page for your organisation and use it to communicate with and organise people in your community. And Facebook is free!

Twitter is another way to help mobilise a community. Twitter is a website that allows users to read short messages from other users, to send their own messages, and to resend messages received from others. It can easily be read on a person’s phone if you have internet access.